Archives for March 2014

Ten Newsletter Strategies That Work Series Part 10 Build an Opt-In Database

 

Newsletter Elite Designer WebsitesIf you’re not collecting email addresses on your website (and anywhere else you can), you are missing out on chances to turn one-time visitors into your best customers.

Hints and Tips on Building Your Own Opt-in Emailing List

Ask for email addresses at every point of customer contact:

  1. On your website above the fold
  2. On other pages, like “news”, “blog” or “contact us”
  3. On customer service or support calls
  4. On invoices, brochures, customer surveys, feedback forms
  5. At tradeshows or events [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Ten Newsletter Strategies That Work Series Part 9 Planning Ahead

Ideas for newsletters

Consider planning your newsletter strategy in advance. If you take just two days you can effectively plan the basics of a newsletter for the entire year. Here is a list of holidays and observances to get your thinking.

Date Holiday
January 1 New Year’s Day
January 20 Birthday of Martin Luther King, Jr.
February 17 Washington’s Birthday/President’s Day
May 26 Memorial Day
July 4 Independence Day
September 1 Labor Day
October 13 Columbus Day
November 11 Veterans Day
November 27 Thanksgiving Day
December 25 Christmas Day
Date Daylight Savings
March 9 Daylight savings starts
November 2 Daylight savings end

Once you get your 12 core newsletters completed it will be very easy to add to it on a monthly basis if something new comes up. Holiday and Observances Quick Start Ideas for Newsletters

Email Marketing helps you connect with customers. And stronger connections turn customers into fans. When you engage your fans through valuable, relevant messages, you build repeat business and referrals-boosting your bottom line.

Don’t have a long email list? No problem. Constant Contact has the tools to get people to sign up through social sites such as Facebook and Twitter. Try Constant Contact yourself, FREE for 60 days. From email to social to events and deals, Constant Contact has powerful tools to help you grow your business.

Did you miss an article in the series? Here they are:

Ten Newsletter Strategies That Work Series Part 1 Finding Inspiration

Ten Newsletter Strategies That Work Series Part 2 Find a Theme

Ten Newsletter Strategies That Work Series Part 3 Standard Content Ideas

Ten Newsletter Strategies That Work Series Part 4 Filler Content Ideas

Ten Newsletter Strategies That Work Series Part 5 Subject Lines

Ten Newsletter Strategies That Work Series Part 6 Brand Consistency

Ten Newsletter Strategies That Work Series Part 7 Keep It Clean

Ten Newsletter Strategies That Work Series Part 8 Photos and Graphics

 

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Ten Newsletter Strategies That Work Series Part 8 Photos and Graphics

create your own graphics
Copyright infringement is a big “no-no”! Be sure you have the right to use photos and graphics in your newsletter.
• Take photos with your cell phone. Cell phones have amazing cameras these days so why not use them. Find inspiration when you are shopping, or out and about.
• Constant Contact charges you a monthly fee to store images on their server. A great work-around is to upload the images you have into your website’s server and use the URL link to insert into your newsletter. When you are in the newsletter and click insert media, you will have the option to upload or use a URL. Since the media is stored on your website, simply grab the URL and use that. Now you have saved $5 bucks a month! [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Ten Newsletter Strategies That Work Series Part 7 Keep It Clean

keeping your newsletter clutter freeHere are some great tips to keeping your newsletter clean and clutter free.
• Use a table of contents (TOC). Readers can quickly scan the topics and go directly to the areas of greatest interest.
• Balance text and pictures. Using pictures is a great way to make your newsletter look amazing. Be sure to keep your images and text well balanced. [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Ten Newsletter Strategies That Work Series Part 6 Brand Consistency

brand identity

What is a brand? Your brand is is two fold:

  1. What you stand for, who you are, what you offer.
  2. The visual aspect of you, your company, service or product.

Inconsistency in newsletter brands can make you be remembers for being a hobbyist. The look and fee of what you do, states who you are.

Common mistakes to avoid: [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Ten Newsletter Strategies That Work Series Part 5 Subject Lines

great newsletter ideas that workThink of your subject line as a tweet – Keeping your subject line to 140 characters or less is a good rule of thumb.  Short, quick and to the point is what you are after when creating a catchy subject line.  In addition, if you enable a sharing feature on the email newsletter, then others can share and the subject line continues on social media.

Six keywords to avoid being mistaken for Spam  [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Ten Newsletter Strategies That Work Series Part 4 Filler Content Ideas

great ideas for newsletter contentResources – You don’t have to write all the content on your own. Look for helpful resources you can share with your readers.

Fusion Marketing – Who are the people you do business with? If you have a vendor you use, consider asking them to write a short article and include this in your newsletter.

Local Events – What is happening in your community? If there is a local event, local crab feed fundraiser, anything important happening around town? Tell your readers about it. [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Ten Newsletter Strategies That Work Series Part 3 Standard Content Ideas

reliable ideas for newslettersEvery newsletter should have some standard content that you include each month. Readers will come to depend on your reliable resources. Here are a 3 great ideas to get you started.

Q&A – All of the questions that clients ask you on a regular basis are an amazing opportunity to create fantastic content. Each month you can have a Q&A section and cover a commonly asked question and give an amazing answer. This provides value by making you the expert.

Coupons – Coupons can create increased sales and repeat sales. If you have a storefront, someone with a coupon will most likely buy more when they are there. Coupons can also be a great way for a customer to try a new product or service they may not normally buy.  [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Ten Newsletter Strategies That Work Series Part 2 Find a Theme

newsletter ideasCreating content with a theme is king! How can you wrap your business into themes? Here are some themes you can work into what you do.

1. Spring Cleaning- All businesses can use a “spring cleaning”. Tying in spring cleaning into what you offer is a great way to give current and potential customers a reason to think of what you offer.

  • Cleaning businesses, organizers and home stagers – All of these professions can deliver content associated with spring cleaning. Cleaning tips, how to organize, organizational product reviews, cleaning product reviews and anything to make a home owners life easier is great subject matter.
  • Any business that offers a service to other businesses – “Spring is here, let’s clean up your business” is a great subject to write an article. Offering clients suggestions on how you can help them clean up or prioritize their business for the New Year is an amazing resource. In addition, it’s an area most businesses owners do not think of. By writing this type of article, you just created value to your service.

2. Holidays and Important Days in History

  • Every month has several holidays or important days in history. Many times you can tie this into the services you offer. Think outside of the box and write an article. If you can’t tie it into directly what you do, then this is a perfect “filler” article opportunity. Fillers can be a “fun fact” or a little blurb about something of historical importance. For each holiday, an observance or an importance day in history, you can write about the history behind it, a great recipe or tie in a local event.
  • Black Friday, Thanksgiving, Boss’s Day, Cyber Monday, etc.

Email Marketing helps you connect with customers. And stronger connections turn customers into fans. When you engage your fans through valuable, relevant messages, you build repeat business and referrals-boosting your bottom line.

Don’t have a long email list? No problem. Constant Contact has the tools to get people to sign up through social sites such as Facebook and Twitter. Try Constant Contact yourself, FREE for 60 days. From email to social to events and deals, Constant Contact has powerful tools to help you grow your business.

Did you miss an article in the series? Here they are:

Ten Newsletter Strategies That Work Series Part 1 Find Inspiration

Ten Newsletter Strategies That Work Series Part 2 Find a Theme

Ten Newsletter Strategies That Work Series Part 3 Standard Content Ideas

Ten Newsletter Strategies That Work Series Part 4 Filler Content Ideas

Ten Newsletter Strategies That Work Series Part 5 Subject Lines

Ten Newsletter Strategies That Work Series Part 6 Brand Consistency

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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Ten Newsletter Strategies That Work Series Part 1 Finding Inspiration

Great Newsletter IdeasOne of the biggest challenges facing business owners today is coming up with great content for newsletters. The truth of the matter is that great content is all around you. The key is taking the time to recognize it. With a little bit of awareness, you can create content that can help you grow your customer base.

1. Look for Inspiration 1 Finding inspiration is actually easier than you think it is. Look around you. What newsletters do you get? What themes do they have? Do you see a pattern they use? See if the same logic can be applied to your newsletter.

2 Get a note book- Keep a note book and jot down ideas you see. An idea you see today may help you with a newsletter in six months. [Read more…]

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

Facebook Twitter LinkedIn Google+ YouTube 

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