The Wharton school of business did a study on the importance of videos in sales and marketing. They concluded that prospects are 72% more likely to purchase a product or service when video is used and they make buying decisions faster. They also reported that 89% of consumers actually reviewed a video the same day they receive it and 94% will share it.

Consumer’s tend to view “video brochures” with a higher value than printed material and are not likely to be dumped into their deleted folder.

Video is affordable. Videos are like having your own commercial. It is no longer just for the rich.  The average business owner can afford to have a 2 minute video created with a consistent message. Videos tend to be less expensive than printed material and they will last as long as you have it on the Internet.

One reason video can be powerful or moving is because you can utilize the photos and music to evoke emotion.  Do you remember how you feel when you listen to the theme song to Rocky? The music was very empowering and motivating. The same technique can be used in videos that Elite Designer Websites creates for your company.

“Before and after” photos are an excellent way to utilize video. Home stagers and redesigners are in a unique position to take advantage of video as before and after photo examples tell the story of their skill-set and clearly shows amazing transformations which are benefits to their clients.

Different Types of Videos:

How to Videos: Share how to do something. A short “do-it-yourself” video helps you share information to your customers and has the potential to go viral.

Promotional Videos: Explaining your products or services through video is the perfect way to capture the attention of your audience. The video can speak for your business 24/7. Use the opportunity to explain the benefits of using your product or services.

What should be included when making an amazing video

• What you offer.
• Benefits you offer.
• What sets you apart from others?
• Before and after examples.
• Great background music.
• No more than 2 minutes.
• No more than 24 images.
• A call to action.

Elite Designer Websites can produce a low-cost, effective marketing video for you. If  you have an idea, give us a call and let us put it into action.

1. Be sure the domain name is in YOUR name, not THEIRS. Just sign up at GoDaddy and buy the domain name you want. Put all the contact information in YOUR name. With your phone numbers and addresses.
2. Put the hosting plan in your name. It is quite legitimate that a website designer is a reseller of hosting. However, they should set you up with your own Cpanel, with your own passwords and log in information. If they are putting you on a plan where they tell you that you can’t have access because you can see other people’s information, RUN. This means that you won’t have access and they can delete your site with a clickity click clack of a mouse.
3. If you are using WordPress, it is normal for your website designer to have an “admin” log in. If you are paying them for maintenance this is a very simple way of allowing them access to your site. If you are not paying for maintenance, make yourself the admin so you have control. You can always give them temporary control if you need them to fix something or to work on something for you.
Elite Designer Websites uses a WordPress platform and we put everything in your name. You will have complete control of your own site. You will get a list of log ins and passwords when the site is completed.

If you have a website created by Elite Designer Websites then we will create your emails for you. If you want to create additional emails you may ask us to do so at an additional fee or you may do it yourself.  Log into your cpanel and click on “email accounts”. Follow the prompts by adding the name of your email. Susan@YourDomain.com or Sales@YourDomain.com, add your password, and you are set.

To check your email you can either use a webmail link or use an email program on your desktop like Outlook or Mac Mail. The webmail program is easy to set up and there is no programming. You simply go to the URL listed in your cpanel and start emailing. However, using Outlook or Mac Mail will give you much more flexibility. Those programs have calendars, reminders, folders, etc. It is complete time management software and can be useful in many areas of your business. After you have set up your email to the right of your email in your cpanel there are more instructions on configuring your email client. Click whichever link applies to you and follow those directions and you will be up and running in no time at all.

POP vs. IMAP –Elite Designer Website servers support both of these protocols, you just have to decide which is right for you. With POP (Post Office Protocol), emails are removed from the server stored right on your local computer. IMAP (Internet Message Access Protocol) only removes emails from the server when you delete it. Again, as with the difference between Webmail and a desktop client, your decision should come down to your needs – if you need to access your email from different computers and want to sync your email with your smartphone, work desktop and laptop at home, then IMAP is probably a better fit. If you mostly use the same computer to read your emails and you’re worried about server space, and then stick with POP.

Getting started with email is simple and can make the world of difference in your business. Don’t be afraid to jump into the email world, it will only benefit you!