The Wharton school of business did a study on the importance of videos in sales and marketing. They concluded that prospects are 72% more likely to purchase a product or service when video is used and they make buying decisions faster. They also reported that 89% of consumers actually reviewed a video the same day they receive it and 94% will share it.
Consumer’s tend to view “video brochures” with a higher value than printed material and are not likely to be dumped into their deleted folder.
Video is affordable. Videos are like having your own commercial. It is no longer just for the rich. The average business owner can afford to have a 2 minute video created with a consistent message. Videos tend to be less expensive than printed material and they will last as long as you have it on the Internet.
One reason video can be powerful or moving is because you can utilize the photos and music to evoke emotion. Do you remember how you feel when you listen to the theme song to Rocky? The music was very empowering and motivating. The same technique can be used in videos that Elite Designer Websites creates for your company.
“Before and after” photos are an excellent way to utilize video. Home stagers and redesigners are in a unique position to take advantage of video as before and after photo examples tell the story of their skill-set and clearly shows amazing transformations which are benefits to their clients.
Different Types of Videos:
How to Videos: Share how to do something. A short “do-it-yourself” video helps you share information to your customers and has the potential to go viral.
Promotional Videos: Explaining your products or services through video is the perfect way to capture the attention of your audience. The video can speak for your business 24/7. Use the opportunity to explain the benefits of using your product or services.
What should be included when making an amazing video
- What you offer.
- Benefits you offer.
- What sets you apart from others?
- Before and after examples.
- Great background music.
- No more than 2 minutes.
- No more than 24 images.
- A call to action.
Elite Designer Websites can produce a low-cost, effective marketing video for you. If you have an idea, give us a call and let us put it into action.