Ten Newsletter Strategies That Work Series Part 10 Build an Opt-In Database

 

Newsletter Elite Designer WebsitesIf you’re not collecting email addresses on your website (and anywhere else you can), you are missing out on chances to turn one-time visitors into your best customers.

Hints and Tips on Building Your Own Opt-in Emailing List

Ask for email addresses at every point of customer contact:

  1. On your website above the fold
  2. On other pages, like “news”, “blog” or “contact us
  3. On customer service or support calls
  4. On invoices, brochures, customer surveys, feedback forms
  5. At tradeshows or events

Make it easy

  1. Just get the email address to start.
  2. Make your privacy policy clear.

Create an incentive

  1. Information and tips
  2. Free download of information and tips

Email Marketing helps you connect with customers. And stronger connections turn customers into fans. When you engage your fans through valuable, relevant messages, you build repeat business and referrals-boosting your bottom line.

Don’t have a long email list? No problem. Constant Contact has the tools to get people to sign up through social sites such as Facebook and Twitter. Try Constant Contact yourself, FREE for 60 days. From email to social to events and deals, Constant Contact has powerful tools to help you grow your business.

Did you miss an article in the series? Here they are:

Ten Newsletter Strategies That Work Series Part 1 Finding Inspiration

Ten Newsletter Strategies That Work Series Part 2 Find a Theme

Ten Newsletter Strategies That Work Series Part 3 Standard Content Ideas

Ten Newsletter Strategies That Work Series Part 4 Filler Content Ideas

Ten Newsletter Strategies That Work Series Part 5 Subject Lines

Ten Newsletter Strategies That Work Series Part 6 Brand Consistency

Ten Newsletter Strategies That Work Series Part 7 Keep It Clean

Ten Newsletter Strategies That Work Series Part 8 Photos and Graphics

Ten Newsletter Strategies That Work Series Part 9 Planning Ahead

Ten Newsletter Strategies That Work Series Part 10 Build an Opt-In Database

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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