Ten Newsletter Strategies That Work Series Part 1 Finding Inspiration

Great Newsletter IdeasOne of the biggest challenges facing business owners today is coming up with great content for newsletters. The truth of the matter is that great content is all around you. The key is taking the time to recognize it. With a little bit of awareness, you can create content that can help you grow your customer base.

1. Look for Inspiration 1 Finding inspiration is actually easier than you think it is. Look around you. What newsletters do you get? What themes do they have? Do you see a pattern they use? See if the same logic can be applied to your newsletter.

2 Get a note book- Keep a note book and jot down ideas you see. An idea you see today may help you with a newsletter in six months. 3 Daily news- How can you tie your business into any local or national current events? Writing a short article about something that is happening in in your local area or even nationally can be of interest to potential and current customers.

4 Keep a “newsletters” folder in your email program. Move all the newsletters to this folder for safe keeping and future reference. You can get a lot of ideas for future use.

5 Internet research – Look for news that is trending online and tie it back to your business.

6 Marketing materials – Look at flyers, brochures, and sales sheets of other businesses and grab some inspiration.

7 Industry news – What is happening in your industry? Take current industry news and turn it into a short article that could benefit your clients.

8 Local events – Write an article about local community events and get the word out.

9 Statistical data – Find stats on your industry and turn that into an article that your clients will want to read about.

10 Announcements – What is going on with your business? Have you been given an award? Do you have a new website? Turn your business news into announcements in your own newsletter.

11 Testimonials and success stories – Have a client that has had an amazing result using your service? Ask them for a testimonial and write a short article about how great their experience was. Always toot your own horn!

12 Google alerts – Set up a Google Alert on subject matter that pertains to your industry or service and write an article about it.

13 Personal shopping experience – If you have been out and had a great experience at a local retailer, write an article about it. Only write articles that are about positive experiences.

14 Holiday tips and recipes – Everyone loves a great recipe and tip. These are great ideas to incorporate into a newsletter and can be done every single month.

15 Funny stuff – Funny jokes, stories or graphics. Keep it clean and non-political.

Email Marketing helps you connect with customers. And stronger connections turn customers into fans. When you engage your fans through valuable, relevant messages, you build repeat business and referrals-boosting your bottom line. Don’t have a long email list? No problem. Constant Contact has the tools to get people to sign up through social sites such as Facebook and Twitter. Try Constant Contact yourself, FREE for 60 days. From email to social to events and deals, Constant Contact has powerful tools to help you grow your business.

Did you miss an article in the series?

 

Ten Newsletter Strategies That Work Series Part 1 Finding Inspiration

Ten Newsletter Strategies That Work Series Part 2 Find a Theme

Ten Newsletter Strategies That Work Series Part 3 Standard Content Ideas

Ten Newsletter Strategies That Work Series Part 4 Filler Content Ideas

Ten Newsletter Strategies That Work Series Part 5 Subject Lines

Ten Newsletter Strategies That Work Series Part 6 Brand Consistency

Ten Newsletter Strategies That Work Series Part 7 Keep It Clean

Ten Newsletter Strategies That Work Series Part 8 Photos and Graphics

Ten Newsletter Strategies That Work Series Part 9 Planning Ahead

Ten Newsletter Strategies That Work Series Part 10 Build an Opt-In Database

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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