Ten Newsletter Strategies That Work Series Part 2 Find a Theme

newsletter ideasCreating content with a theme is king! How can you wrap your business into themes? Here are some themes you can work into what you do.

1. Spring Cleaning- All businesses can use a “spring cleaning”. Tying in spring cleaning into what you offer is a great way to give current and potential customers a reason to think of what you offer.

  • Cleaning businesses, organizers and home stagers – All of these professions can deliver content associated with spring cleaning. Cleaning tips, how to organize, organizational product reviews, cleaning product reviews and anything to make a home owners life easier is great subject matter.
  • Any business that offers a service to other businesses – “Spring is here, let’s clean up your business” is a great subject to write an article. Offering clients suggestions on how you can help them clean up or prioritize their business for the New Year is an amazing resource. In addition, it’s an area most businesses owners do not think of. By writing this type of article, you just created value to your service.

2. Holidays and Important Days in History

  • Every month has several holidays or important days in history. Many times you can tie this into the services you offer. Think outside of the box and write an article. If you can’t tie it into directly what you do, then this is a perfect “filler” article opportunity. Fillers can be a “fun fact” or a little blurb about something of historical importance. For each holiday, an observance or an importance day in history, you can write about the history behind it, a great recipe or tie in a local event.
  • Black Friday, Thanksgiving, Boss’s Day, Cyber Monday, etc.

Email Marketing helps you connect with customers. And stronger connections turn customers into fans. When you engage your fans through valuable, relevant messages, you build repeat business and referrals-boosting your bottom line.

Don’t have a long email list? No problem. Constant Contact has the tools to get people to sign up through social sites such as Facebook and Twitter. Try Constant Contact yourself, FREE for 60 days. From email to social to events and deals, Constant Contact has powerful tools to help you grow your business.

Did you miss an article in the series? Here they are:

Ten Newsletter Strategies That Work Series Part 1 Find Inspiration

Ten Newsletter Strategies That Work Series Part 2 Find a Theme

Ten Newsletter Strategies That Work Series Part 3 Standard Content Ideas

Ten Newsletter Strategies That Work Series Part 4 Filler Content Ideas

Ten Newsletter Strategies That Work Series Part 5 Subject Lines

Ten Newsletter Strategies That Work Series Part 6 Brand Consistency

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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