Ten Newsletter Strategies That Work Series Part 5 Subject Lines

great newsletter ideas that workThink of your subject line as a tweet – Keeping your subject line to 140 characters or less is a good rule of thumb.  Short, quick and to the point is what you are after when creating a catchy subject line.  In addition, if you enable a sharing feature on the email newsletter, then others can share and the subject line continues on social media.

Six keywords to avoid being mistaken for Spam 

You can write great content, but if you can’t get it delivered then no one will know how great you are.  Here are some keywords to AVOID when creating your subject line.

  • Sale
  • Free
  • Advertisement
  • $$$$$
  • ALL CAPS
  • Excessive Punctuation

If you avoid these six keywords, you can increase your chances of being delivered.

Write it Last –When you create your email template, most email marketing platforms have the subject line come up first. Just skip over it and come back to it after you have written your newsletter.  Often we get stuck on coming up with a title and then you procrastinate on writing the entire newsletter.  Work backwards and the title will come to you. It will be much easier to come up with a title after you have written the newsletter.

Email Marketing helps you connect with customers. And stronger connections turn customers into fans. When you engage your fans through valuable, relevant messages, you build repeat business and referrals-boosting your bottom line.

Don’t have a long email list? No problem. Constant Contact has the tools to get people to sign up through social sites such as Facebook and Twitter. Try Constant Contact yourself, FREE for 60 days. From email to social to events and deals, Constant Contact has powerful tools to help you grow your business.

Did you miss an article in the series? Here they are:

Ten Newsletter Strategies That Work Series Part 1 Find Inspiration

Ten Newsletter Strategies That Work Series Part 2 Find a Theme

Ten Newsletter Strategies That Work Series Part 3 Standard Content Ideas

Ten Newsletter Strategies That Work Series Part 4 Filler Content Ideas

Ten Newsletter Strategies That Work Series Part 5 Subject Lines

Ten Newsletter Strategies That Work Series Part 6 Brand Consistency

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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