Ten Newsletter Strategies That Work Series Part 7 Keep It Clean

keeping your newsletter clutter freeHere are some great tips to keeping your newsletter clean and clutter free.
• Use a table of contents (TOC). Readers can quickly scan the topics and go directly to the areas of greatest interest.
• Balance text and pictures. Using pictures is a great way to make your newsletter look amazing. Be sure to keep your images and text well balanced.
• Leave plenty of white space. Don’t feel like every single space has to have something in it. Leaving white space allows the readers eyes to rest between articles and it gives your newsletter a consistent flow.
• Watch that length! On your major articles, put the first paragraph in the newsletter and use a “read more” link and link the article to your blog on your website. This keeps your newsletter clean and will also drive traffic to your website.
Email Marketing helps you connect with customers. And stronger connections turn customers into fans. When you engage your fans through valuable, relevant messages, you build repeat business and referrals-boosting your bottom line.

Don’t have a newsletter? No problem. Constant Contact has the tools to get people to sign up through social sites such as Facebook and Twitter. Try Constant Contact yourself, FREE for 60 days. From email to social to events and deals, Constant Contact has powerful tools to help you grow your business.

Did you miss an article in the series? Here they are:

Ten Newsletter Strategies That Work Series Part 1 Find Inspiration

Ten Newsletter Strategies That Work Series Part 2 Find a Theme

Ten Newsletter Strategies That Work Series Part 3 Standard Content Ideas

Ten Newsletter Strategies That Work Series Part 4 Filler Content Ideas

Ten Newsletter Strategies That Work Series Part 5 Subject Lines

Ten Newsletter Strategies That Work Series Part 6 Brand Consistency

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates clients to make necessary changes so they can have the business they desire.

© Copyright 2007-2014 Shell Brodnax All Rights Reserved.

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